HP Tango · Product launch video
Printing can (and should) be this easy
Challenge
HP needed a product video showing its use in real conditions, with the participation of the team working on the product, able to capture, in less than a minute, the type of customer they were looking for, how the product fits into their lifestyle and home, how the product works and launch it on social networks to check the interaction and participation of potential users.
Solution
Intracon created a video showcasing the details/benefits of the product by simulating a real use case, using real locations and professional recording, to adapt it and share it on social networks. Two of the benefits of the machine are its easy installation and linking with mobile devices to take advantage of all its functionalities, and the video focuses much of its narrative on this.
