HP PageWide Web Press Advantage 2200
Video launch of a giant in detail
ClientHP Inc.
IndustryTechnology
Challenge
HP needed to communicate the worldwide launch of their new HP PageWide Web Press Advantage 2200. To do so, they wanted to create a series of videos that were mostly self-explanatory of the features and operation of the product to be launched.
Solution
In our quest to position the product at the forefront of the industry, we harnessed the power of 3D animation and CGI for a impactful awareness campaign. Overcoming challenges posed by the product's scale, we transformed CAD files into visually stunning renders, capturing impossible angles.
KPIs & achievements
views on YouTube+20k
