HP Hope
Recycling futures
ClientHP Inc.
IndustryTechnology
Challenge
HP needed to create a branding that would be impactful and express the essence of HP’s laptop donation program HOPE - Recycling Futures. HOPE is a social impact and circular economy project that closes the digital divide and enables better learning opportunities for young people under 18 years of age from low-income backgrounds, achieving a socially and environmentally sustainable impact.
Solution
Intracon designed this branding keeping in mind the solidarity and sustainable action that HP is doing with these children and with the planet. We reflected this essence graphically through a hug, which we can see in the “H” of Hope. A brand that unequivocally connects reason and emotion.
