HP Quality & Innovation Week
Branding and research in perfect harmony
Challenge
“Quality & Innovation Week” is one of the most anticipated internal events for engineers and R&D managers who create patents at HP. Taking advantage of the recent change in the company’s corporate identity, HP needed to create a branding truly aligned with the theme and tone of the event, not only able to maintain interest among its employees but also to increase their engagement and participation.
Solution
Intracon’s creative team picked up on the need and developed a visual identity with a clearly delimited mission: to demonstrate quality and innovation. We created an updated and lasting event image, together with banners for online communications to support and disseminate the event and its activities., as well as signage including rollups, banners, and the patent wall.
