Corplex
(Re)discovering branding at the service of sales materials
Challenge
With many brands, sub-brands and product lines, Corplex needed to restructure its portfolio and redesign its commercial materials to breathe new life and, in turn, provide them with greater understanding. They needed more daring catalogues, where the image of the products and materials gained weight over the technical or industrial information, as well as standardizing the brand, and making it shine.
Solution
Intracon reviewed and reworked the entire product catalog, at both graphic and content levels, refocusing copy and story, and an analysis of the basic elements of branding to be able to make the brand recognizable. As well as branding, icons and pictograms were standardized, style guides and brochures were produced, together with an eBook in multiple languages.
