HP Creating Success Together
Solid branding for uncertain times
Challenge
HP needed to create all the branding and visual identity for a virtual event, during a pandemic, that would stand out among the many long video calls and webinars that filled our daily schedules. The event needed to maintain engagement and interaction with partners fostering knowledge sharing, as well as showing appreciation for the efforts being made during the pandemic.
Solution
Our creative team soon saw the project’s potential and came up with a bold proposal that revolves around the name of the event, breaking down each word into an iconic and representative symbol of the concept. Creating is an arrow, the creation denotes activity, direction and speed; Success is represented by a green pyramid that symbolizes increase and reaching the top; and finally Together, symbolized by the circle; the embrace, the union. These shapes serve as the main axis to transmit the event values, which are reinforced with the use of fluorescent colors that spread energy and positivity. The photographs visually reinforce each of the concepts.
