PPG
Design at technology's service
Challenge
The company’s main challenge was to position the new product in the target market and to communicate effectively, both internally and externally, its differences, attributes, and advantages over the competition. The challenge was to transmit the company’s values as well as the product’s value proposition under three main axes: efficiency, innovation, and excellence. PPG contacted Intracon to develop a communication that could explain and promote the company’s values and value proposition.
Solution
Intracon developed a very synthesized brochure highlighting the main values that PPG wanted to emphasize with this launch. We worked on the structure and development of the written content as wells as the graphic part. We were able to capture complex concepts and very technical jargon through a copy that simplifies and allows the target to understand better the benefits of their products. The brochure offers a detailed process guide, and given the nature of the company, it was of vital importance to take the utmost care of color reproduction in printed materials.
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