HP DEX Ambassador Program
Empowering employees as ambassadors of WXP
Challenge
Drive WXP adoption through advocacy, not sales. HP needs a visible cadre of internal ambassadors and a shared narrative that sparks curiosity and prompts the “I want to test this” moment. Today, knowledge is dispersed and lacks consistent storytelling across teams and markets, slowing awareness and adoption.
Solution
DEXplorer Ambassador Program: storytelling + community that triggers testing. A space-exploration-inspired ambassador program that selects and equips passionate voices with training and toolkits. Ambassadors publish content, run demos and webinars, and connect teams—the Journey is the engine. The goal isn’t conversion; it’s excitement that leads to hands-on WXP testing and sustained adoption.
