HP 3D NPI Strategic Digital Marketing
Turning the MJF1200 into the ideal entry point
Challenge
HP faced significant adoption barriers for the MJF1200L, with high entry costs perception, strong competition shaping market perception, and low awareness beyond the additive niche: making it difficult to position the product as an accessible and relevant solution.
Solution
A digital go-to-market strategy was designed to position the MJF1200 as the entry point to the HP ecosystem. This included a clear value proposition, audience definition, narrative framework, and a structured activation plan aligned with business priorities. The program delivered a ready-to-activate go-to-market playbook that positioned the MJF1200 as an accessible entry point, enabling consistent messaging, stronger differentiation, and faster activation across markets. Digital go-to-market strategy delivered in 5 weeks, ready for global activation.
KPIs & achievements
Related projects
Marketing & Sales Strategy
HP Lead2WIN - Global Program Video Marketing
Helping partners capitalize on the Windows 11 refresh opportunity
Marketing & Sales Strategy
HP Sales Content Strategy
Bridging the gap between needs and sales
Marketing & Sales Strategy
HP Wolf Security
Unified Sales & Marketing Strategies for Enhanced Market Performance