HP Lead2WIN - Global Program Video Marketing
Helping partners capitalize on the Windows 11 refresh opportunity
Challenge
HP needed a marketing asset to accelerate adoption of the Lead2WIN program worldwide. The challenge was to position the Windows 11 refresh not as a mere technical update, but as a revenue opportunity for partners, while delivering a clear and engaging message that could resonate with thousands of sales representatives and channel partners. At the same time, the asset had to be reusable and versatile, working equally well in trainings, events, and social platforms to ensure maximum impact across every touchpoint.
Solution
We designed and produced a strategic marketing video that became the core communication asset of the Lead2WIN program. The refresh was not framed as a simple technical migration, but as a growth and profitability story for partners, supported by a compelling countdown narrative that created urgency and drove action. The result was a scalable asset, ready for localization and deployment across markets, empowering HP to deliver a consistent global narrative to its sales and marketing teams. Through this approach, HP was able to position itself as the vendor that drives partner profitability, while strengthening channel engagement with a shareable, high-impact piece that could be leveraged seamlessly across campaigns, trainings, and events worldwide.
