HP Sales Content Strategy
Bridging the gap between needs and sales
ClientHP Inc.
IndustryTechnology
Challenge
The channel partners sales force do not feel comfortable with the current content provided either with the technical language. They noticed that the tools provided were not adapted to their usage and customer's language.
Solution
Intracon conducted a comprehensive analysis of both global sales agents' qualitative and quantitative behavior, as well as customer behavior. This analysis yielded valuable insights for the development of a sales content strategy, resulting in tactical initiatives aligned with the needs of both target groups.
KPIs & achievements
of salespeople (+3000 WW) rated the new content strategy as highly valuable89,65%
