Eurecat Academy
A training courses website that links search to purchase
ClientEurecat
IndustryIndustrial
Challenge
Eurecat introduced a training portal for business and industrial professionals, but it lacked a strong commercial approach. While it provided extensive information, it wasn't optimized for selling the offered training. The goal was to better promote the product and target the right audience for improved conversion.
Solution
The website's structure was redefined, and, at the same time, the branding of the new sub-brand identity were worked on, with a logo that evolved from the parent brand's logo. We designed the new website with all the content, images, and infographics that were created specifically to show the explanatory contents in a more visual way.
KPIs & achievements
increase in form conversion rate42%
faster loading time than the previous version57%
decrease in bounce rate13%
