AGC Pharma Chemicals
How to adapt the strategy to the Western Market
Challenge
Following the acquisition of an industrial plant in Spain, the Japanese company AGC Pharma Chemicals needed to maintain the workforce of the acquired company while also addressing the challenge of working with a different culture adapted from Japan to Europe and Spain. Additionally, they required a new marketing and sales strategy and a fresh brand positioning.
Solution
Intracon conducted a comprehensive investigation of the new market in which AGC Pharma Chemicals would operate. This involved not only adapting to the needs and preferences of the target audience but also conducting a buyer persona study. From this research, the company established its business objectives and formulated a strategic marketing plan, an employee engagement plan, a new editorial direction, and an action plan to facilitate goal achievement. Furthermore, Intracon developed communication and promotion strategies tailored to resonate with the target audience. The team determined the most effective distribution channels and devised sales approaches to maximize outreach and impact.
