Colonial
Refining Real Estate Marketing
Challenge
Colonial needed to find a marketing and sales agency that would be able to add value both in the brand strategy part and in the development of different digital and non-digital assets within the field of communication, marketing and design. The continuous flow and need to generate materials from the marketing area in an agile way and 100% attached to the branding was a big part of the challenge, which required the company to have an agency that acted more like an extension of its marketing and communication department.
Solution
The solutions carried out to date cover a wide range of projects, including: Design thinking sessions to align different areas of the company and optimize processes. Collaboration and advice in the creation of its marketing plan. Preparing different internal communication materials for the company’s general management and shareholders. Conceptualization, editing and creation of their different digital (ePubs) and non-digital commercial materials for their new buildings. Conceptualization, creation and edition of a video summary of the actions carried out during the last year.
