Amplify Retail Forum Sales Convention
Showcasing innovation and building stronger retail partnerships
Challenge
HP collaborates with retailers across the EMEA region to showcase innovation, AI-driven future trends, and strengthen partnerships. The primary goals of this event is to reinforce HP’s leadership in the market, drive networking opportunities, and generate new leads for products and services. Leveraging strategic partnerships with Ferrari and Real Madrid, HP creates immersive virtual reality experiences to engage attendees. The focus is on promoting innovation, sustainability, and building alliances that enhance brand image.
Solution
Two-day in-person event in Barcelona for +650 attendees, designed to fully engage HP’s partners. The event featured multiple sessions, a store-in-store experience, and an interactive timeline showcasing HP’s rich history. Welcome dinners provided additional networking opportunities. A comprehensive communication strategy before, during, and after the event ensured strong partner attendance and engagement, aligning with the event’s objectives of reinforcing relationships, driving participation, and showcasing HP’s leadership and innovation.
