HP Amplify Elevate
An innovated hybrid format for a worldwide Roadshow
ClientHP
IndustryTechnology
Challenge
The challenge for the '23 wave related to breaking boundaries, reconceptualize the strategic concept and leverage the show, and certification process, to more countries and new markets, offering an immersive experience and a full learning journey for HP's partners about its latest products, solutions and brand strategy at EMEA level.
Solution
We created a new strategic concept, this time a hybrid format, combining virtual and in-person events around the world. To make partners engage with the new concept an online communication strategy was designed, using localization to the local language where needed.
KPIs & achievements
of last-minute attendance requests resolved pre-event97%
participants (C-Level Management) surpassing all previous editions+1800
concurrent breakout sessions+25
of scheduled sessions successfully completed90%
