Why HP
A whole digital sales universe in your hands
ClientHP Inc.
IndustryTechnology
Challenge
HP Worldwide identified a hole in its sales network: it needed a tool that unified all corporate content to enable salespeople to quickly show it to their customers. This was about producing a more comprehensive and interactive solution that could also be used as a letter of introduction for the brand.
Solution
The best way of offering all this content in a single place was to create a corporate presentation using the versatile Playbook format (electronic publication): A highly dynamic solution, with multimedia and interactive content, that salespeople could easily navigate and with the option to download content and fill in forms.
KPIs & achievements
sales reps using it+600
increase in new channel Partners recruited globally12%
