HP was transitioning from a product-centric model to a solutions-led sales strategy (Workforce Solutions). This transformation exposed key challenges:
Fragmented messaging across business units and regions
Low sales confidence in articulating HP’s value proposition
Limited usage of sales tools and training materials
No standardized way to measure learning impact or ROI from enablement efforts
Solution
In collaboration with HP, we deployed a global sales enablement strategy and framework focused on performance, measurement, and alignment:
Unified messaging & content aligned with the Sales & Customer Journey
Knowledge Measurement Program using pre-event, live, and post-event assessments
Event Scorecards with actionable insights for continuous improvement, turning global strategy into local plans
Sales tools mapped to each sales stage (ROI calculators, battlecards, “Help Me Choose,” Video)
Digital learning capsules, gamification, and certification to drive engagement and retention
