This highlights the importance of adapting to the latest trends, and the ability of brands to put their customers at the center of their sales strategies.
HPs needed to establish an even more customer-centric mindset when selling the L2700 Printer series encouraged a change in discourse, starting to focus on benefits rather than features alone.
Solution
We used our expertise to design an extensive program highlighting the importance of effective sales processes. We conducted in-person training for global sales teams in different countries, focusing on customer-centric sales approaches, leading to HP sales certifications. We also established a private community where discussions and learning took place in both directions, enabling participants to learn and apply these insights to their own social networks.
Within the gamification aspect, challenges with questions were introduced and applied over several weeks, allowing participants to test their knowledge. Valuable data was gathered for HP regarding the learning process, ultimately leading to participants receiving the program certification.
KPIs & achievements
Training recommendation9.24/10
HP presents this initiative as a success story in its forums
The methodology applied is being reused for multiple product introductions
